Uwaga Media is, on one hand, a historical searchlight and data seeking and presentation platform on rural social life. It is an inquest into the basis of rural intelligence and survival strategies that kept such societies together in the past as well as how the past has influenced the present. On another hand, it is an attempt to harness information at a micro-level of rural life. It examines the sometimes forgotten historical legacies of primitive institutions, communities, individuals, and collectives. It is also interested in capturing family legacies as a microcosm of the entire rural social life.
Although not restricted to any particular region of the world, it has as its starting point the exploration of the rural Esan Ethnic group where a lot of information about rural social life is still hidden or unknown to the world.
There are cultural elements of the past that has been abandoned or overtaken by modern civilization with certain aspects of it becoming extinct. The world loses in rural civilizations becoming extinct, if it continues unmitigated. The Uwaga Media company therefore is poised at creating a new awareness and an interpretative understanding of such ailing cultures that have been overtaken or whittled down by 21st Century civilization. It is with the aim of keeping the records straight in texts, audios and videos for the purpose of enlightening current and future generations.
It is also to being to the fore, elements of primitive cultures or civilizations not known to modern societies. It makes use of anthropological and sociological research tools among others in gathering data and analysing it. Therefore, those in the academia will find the materials here useful in research. Those in the entertainment industry would also have the fun and challenges of past civilizations readily before them. In all, it is to enable the world have a grasp of abandoned cultural values of past societies featuring only slightly in an incumbent social formation. A factual understanding of the past or remote cultural elements of rural societies help to manage the present for a sustainable future. If societies survived without the technologies of today, it may place us as better judges of the essential elements of human survival strategies.
A few have read about the Old Stone Age but are unlikely able to see the link between that age and the industrial age of today. The Esan societies as reminiscent of rural or pre-industrial society form a constellation or aggregation of ideas that can better help the developed societies to understand this bridge between the Old Stone Age and the modern industrial society.
Certain cultural elements still exist in some pre-industrial societies that help this understanding of the social life of those that have lived in the past.
The privileges of those of us in the industrial societies often blur this reality of how people actually survived in very limited technological resources they were conscripted to adapt to in harnessing their God-given potentials. We often also wish to know how the minds of these rural men and women functioned in times of lack and how they coped with the varieties of hostile physical and inter-ethnic relations. The Sociologists tell of the kind of interactions that govern rural life. We hope by this project to understand how their relationships with one another were more of ‘affective relationships’ than of ‘transactive relationships’ – our new modes to survival.
The goal of Uwaga Media is also to investigate and present to the public, not just the rural societies requiring government intervention but how their self-evolved technologies and life strategies worked for them. Perhaps our job at Uwaga Media may afford this insight and offer a suggestion on the clamor for Intermediate Technologies that is being emphasized in developing nations of the world, especially in their (intermediate technologies) ability to bridge the technological gap and infrastructural deficit for the developing societies, when combined or perfected with modern technologies.
Lessons learnt from ‘primitive cultures’ the world over, can assist in the development of blueprints strategies that would encourage the introduction of increasingly efficient and inexpensive intermediate technologies. On the other hand, it should be fun for those not conversant with the cultures; but they cannot be uneducated by it.
Uwaga Media opens up some hidden secrets of rural life, some of which may be funny to those of the first world, and how actors within it have developed the same for the benefit of the rural culture itself. By this, we touch on the very fabrics of how customs and traditions, sentiments, and taboos may have developed and encouraged rural cohesion and solidarity.
It is not all bad about rural social life, Rural Sociologists say. Yes, they need industrial revolution experience but not at the expense of functional cultural values and lifestyle. But how have these societies survived within the industrial revolutions we have today, or in spite of it. Uwaga Media has the assignment of bringing to the world, fabrics of the ailing cultures of the world. Not just in the artifacts but in the ‘surviving lifestyles’ of those slowly integrating themselves with the industrial world. Uwaga Media seeks to understand these surviving ‘traits’ or cultural elements. But an attempt is also being made to keep good records of today for a concise tomorrow, in order to reduce scientific guesses and work more into exactitudes.
UWAGA MEDIA SPECIALTIES AND COVERAGE
- Uwaga Videos: this is the presentation of clips of elements of rural origin, rural social life, rural ecology, rural economics, etc.
- Uwaga Documents: This is the presentation of documents and essays that analyze the rural history, rural principal actors; their episodic or epochal transformation over time. These documents or materials may be applied in some of our documentaries.
- Uwaga Artefacts: This investigates and presents rural artifacts, totems, and their use in the past and present with the view to understanding the evolution of the society and their civilizations. In Uwaga Artefacts we try to exhume or bring to the fore indicators of earlier civilizations and other symbolic materials that can enable us to understand rural thoughts. We also try to unravel the significance of such artifacts in the current.
- Uwaga Documentaries: This is a video presentation in a special format with illustrations, charts, analysis, and lecture series bothering on Uwaga Discoveries and researches on rural social life.
- Uwaga News: This presents news pieces about current rural social life. It shows the currency in rural experience incongruence or conflict with modern civilization.
- Uwaga Audios: This presents the sounds and rhythms of rural life without the interference or intervention of modern technologies.
- Uwaga Diaries: These are chronicled accounts of individuals, families, businesses, Civil Societies, NGOs, Support Groups, and institutions presented in video documentary formats. Video coverage could be effected and juxtaposed with illustrative pictures and charts. But this video coverage of events is often reworked and analyzed in detail with voiceovers, and if possible, re-enacted for proper understanding. These videos may include Events Documentaries, Virtual Classrooms Documentaries, Training Kits, Family Tree Documentaries, Marriage Ceremonies Documentaries, Anniversaries Documentaries, Funerals Documentaries, Business Advertorials, Radio Jingles, Cultural Dance Documentaries, etc.